Harmony is Mondelēz International’s European sustainable wheat sourcing program. Co-created along the wheat supply chain with farmers, cooperatives and millers, the program seeks the commitment of partner farmers to follow sustainable practices to cultivate wheat. It is a partnership with local farmers located as close as possible to our biscuit factories. The Harmony farmers choose to conserve water, care for the soil, protect biodiversity and reduce carbon emissions, and stand to increase income by doing so.
The program was set up 10 years ago in France by employees who helped us create a vision that would improve our business, our biscuits and our impact on the environment. We know from life cycle analyses that the majority of the environmental impact of our products comes from the raw materials. But 2/3 of our raw materials are cereals, and primarily wheat. Wheat is the largest food crop in the world, but wheat farming is particularly vulnerable to climate change: as water resources become scarcer, the use of chemical treatments increases as do carbon emissions. This is why we created this innovative wheat program, which combines partnership with farmers, cooperatives and millers, quality wheat cultivation and respect for local biodiversity. As Europe’s largest biscuit baker, we can play a role in tackling challenges like climate change and resource shortages by promoting sustainable farming practices and improving biodiversity in our supply chain. In doing so, we contribute to creating a fairer, more transparent and integrated supply chain, in which good quality for consumers means a good impact on farmers and society.
The Harmony program is based on strong commitments:
The Harmony program is a partnership with farmers in order to grow wheat according to sustainable agricultural practices that are more respectful of the environment and local biodiversity. The good agricultural practices of the Harmony program cover every stage in the wheat life cycle and incorporates:
At Mondelēz International, we want the wheat we grow under the Harmony program to be accessible to as many people as possible. That was the reason for creating the Harmony Charter. With Harmony, our objective is to reduce the environmental footprint of Mondelēz International biscuits. We can achieve a better environmental impact by offering a more environmentally friendly wheat across all our products, rather than focusing on one small organic range. The Harmony Charter represents a middle ground between conventional and organic agriculture. We allow for some pesticide use – but only as a last resort and with each use requiring justification. The Harmony Charter is improving every year, with a more restrictive list of authorized products, and more proactive actions that support local biodiversity.
Compliance with the Harmony Charter is ensured via:
Our supply policy completely excludes Genetically Modified Organisms (GMOs). As part of the Harmony program, we use around thirty different varieties of wheat, which enables us to create blends that are suitable for our various recipes. Our partner farmers are required to select certified or first-generation non-GMO wheat seeds that are recommended for their disease resistance and suitable for the production of our various biscuits.
Yes, our partner farmers receive a premium. They are rewarded for their efforts: