Our program to change

the way wheat is grown

and bake great biscuits

Discover Harmony

-Welcome to - HARMONY __

Wheat is the first ingredient to bake our biscuits. 10 years ago, starting with just a few farmers, we had a vision of a better way to grow wheat, so we developed Harmony, a charter of best practices which sparked a movement of sustainable farming.

Today, 75% of the wheat needed to bake our biscuits in Western Europe is grown by Harmony farmers, or 60% across the European Union as a whole. Now we believe we can do even more. Our ambition is to cover 100% of our EU Biscuits by 2022.

-Meet- HARMONY __

Harmony is Mondelez International’s program for sustainable wheat farming. It is a partnership with local farmers located as close as possible to our biscuit factories. The Harmony farmers receive a premium to apply a demanding charter of better farming practices, the Harmony Charter, to grow wheat in a sustainable way that helps prevent the usage of pesticides and fertilizers, preserve water and soil, and reduce carbon emission. The Harmony charter also contains specific practices to enhance biodiversity.

-3 things that make- HARMONY _...unique_

The Harmony Farmers

Harmony farmers are our partners. They share our values and commitment to better farming practices. They grow wheat close to our factories and mills to create thriving environments. They apply the rigorous and demanding Harmony Charter practices.

The Harmony Charter

The Harmony Charter regroups better sustainable wheat farming practices to:

  • Minimize the use of pesticides and fertilizers through the rigorous selection of wheat seeds for their resilience and for the quality of our biscuits and through the recommended crop rotation and care for the soil.
  • Avoid unnecessary use of treatment and, if needed, to make better targeted and timely use through decision tools. Every treatment is registered and justified.
  • Reduce carbon emission, especially through the reduction of fertilizers.
  • Preserve water.

External Audits are conducted every year among our partners to control the respect of the Harmony Charter.

The Biodiversity Protection

As biodiversity is key for agiculture, Harmony farmers protect and enhance the biodiversity of their local environments by dedicating 3% of their lands to meadow flowers or trees to attract and nourrish bees and butterflies.

-The- HARMONY _Farmers_

Harmony is a community of 1700 local farmers

I am a mother and hope my daughters will live in a more environment-friendly world.

Elisabeth

Harmony Farmer

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We are pleased to see that the flowers we planted are well pollinated by insects.

Roberto

Harmony Farmer

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The key success factor of this program definitely is the commitment of each person in the Harmony partnership.

Luis

Harmony Farmer

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-The- HARMONY _fields_

We grow Harmony wheat as closely as possible to our biscuit factories

  • Biscuit backeries
  • Harmony wheat fields

-The- HARMONY _program in Europe today_

1700 Harmony Farmers grow wheat close to our biscuit factories, and receive a premium to comply with the demanding Harmony Charter.

  • -20% less pesticides* used in wheat farming
  • 1026 hectares of land reserved to protect and enhance the biodiversity
  • 16.9 million bees recorded and 32 species of butterflies

These data refer to the 2017 harvest.

*source: the TFI (Treatment Frequency Index) for the 2009-2017 Harmony campaigns in France, compared with the 2008 national average for wheat (French Ministry of Agriculture).

-- HARMONY_at the heart of our biscuits_

We have become the largest Biscuit Company in the world and in Europe. Wheat is the first ingredient to bake our Biscuits, nobody cares as much as we do. With Harmony we want to champion wheat and improve our impact on our environment. Harmony will progressively impact all our biscuit brands as we will cover 100% of our EU Biscuits by 2022.

By 2022, Harmony will progressively impact all our biscuit brands.

-We work in- PARTNERSHIP __

We proudly partner with farmers, millers, cooperatives, experts and NGOs to continuously improve wheat farming practices and thus improve our impact on the environment.

  • This local biodiversity protection organisation has worked with us since 2010 on our own biodiversity initiatives and helping to raise public and farmer awareness of the benefits involved. noe.org
  • This firm of agronomy consultants has contributed since 2016 to the process of developing the Harmony charter and the automated gathering of data on agricultural practices. Watch the joint interview with Mondelez Watch the joint interview with Mondelēz. agrosolutions.com
  • The European Landowners’ Organization (ELO) works with Harmony to raise its profile at European level. ELO also maintains a watching brief to align the practices set out in the charter with the specific local requirements of each country. europeanlandowners.org