Wheat is the first ingredient to bake our biscuits. 10 years ago, starting with just a few farmers, we had a vision of a better way to grow wheat, so we developed Harmony, a charter of best practices which sparked a movement of sustainable farming.
Today, 75% of the wheat needed to bake our biscuits in Western Europe is grown by Harmony farmers, or 60% across the European Union as a whole. Now we believe we can do even more. Our ambition is to cover 100% of our EU Biscuits by 2022.